Contest Winner: The Ford Expedition & The Ominous Odor

We asked you to tell us your stories about cars, trunks and hockey bags for a chance at a $50 gift certificate from Congratulations to Tim, who drives an SUV but tells a great story. Read on for the winning answer along with the runners up. Read more

Stars Present ADM On-Ice Clinic

dallas_stars_logoThe Dallas Stars are pleased to host the American Development Model (ADM) on-ice clinic at the Dr Pepper StarCenter in Euless. The clinic will be run by Joe Doyle of USA Hockey, Marc Crawford and the Dallas Stars coaches and the Dr Pepper StarCenter Hockey Management staff. Read more

Stars Become First One Goal NHL Partner

one_goal_logo_postThe Dallas Stars/Dr Pepper StarCenter offers three specific programs to get kids playing hockey. When the team learned about the One Goal initiative they asked the organization if they could re-brand their existing programs as “One Goal” programs. One Goal agreed and also offered to make the Dallas Stars the first NHL partner by committing a portion of marketing resources to the Dallas market. Read more

Dr Pepper StarCenter Hosted Mini-Mite Festival

stars_logo_postDr Pepper StarCenter hosted its 4th Annual Mini-Mite Festival on December 26th at Farmers Branch. The event included 70 Mini-Mites from locations across the Metroplex for a fun day of hockey. There were balloon artists and face painters on hand to entertain the families and each child received a goody bag that included awards and prizes as well as two great Dallas Stars tickets. Read more

OneGoal Holds Market Blitzes for 2009-2010 Season

one_goal_logo_postOneGoal selected two markets to help promote the growth of youth hockey. Fresh off the heels of last season’s successful blitzes in Connecticut and Illinois, OneGoal chose Massachusetts and California as this season’s partners. Read more

Hockey Weekend Across America Presents Try Hockey For Free!

HWAA_postHockey Weekend Across America has been a big success as a national platform to celebrate the game. In 2010, the event will have a stronger focus on growing the game. Read more

Growing the Game During Times of Economic Difficulties

gtg_in_tough_economyIt doesn’t take an economist to see what the next few years of overall economic downturn will do to the hockey industry. The sport is expensive to play and while beer leaguers can hang on to the same shoulder pads for a little longer, kids don’t have that luxury – they grow, pretty much from season to season. Read more

Houston Aeros Working To Grow the Game

aeros_logo_postThe Houston Aeros are partnering with local rinks and leagues in a new “Grow The Game” initiative. This exciting new program is designed to draw new players to local rinks from the growing fan base of the Houston Aeros. Read more

Essex Hockey Grows the Game by Hosting “Bring a Friend to Skate” Event

essex_hockey_logo-PostIn this featured “Grow the Game” story, the Essex Youth Hockey Association in Vermont hosted “Bring a Friend to Skate” for local girls interested in playing hockey. The program encouraged current Essex Youth Hockey girls players to bring their friends to Cairns Arena and have them learn the game of hockey from a contingent of current Essex coaches, Essex High School varsity girls players and Norwich women’s hockey team members. Read more

USA Hockey’s Retention Model Helps Grow the Game

USA_Hockey_Logo_PostEvery hockey association has turnover from one year to the next. Many families forget to sign-up before the start of the season and do not return to hockey primarily because they figure that it is too late to play. Read more

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