Need Fundraising Fireworks? Try Web, Email Sponsorships

Be sure to read this brief post on how to sell banner sponsorships. It explains how your team can raise more than $3,000 through a simple team banner sponsorship program.

Here’s a way to double your revenue. When your parents are selling the banner sponsorship, they can also sell a sponsorship for the team website and team emails. s. Web and email advertising are often highly desirable to local businesses because of their specific reach and direct-to-the-local-customer effectiveness.

Constant Contact is a popular email service used by many nonprofits. Nonprofits, such as youth sports teams, receive a special discount. The service is easy to customize so you can create email groups, including, say, Board Members, Team Parents, Team Managers and more. Here are common questions–and the right answers to get you started:

How does the email and website fundraising work?
When each family is selling the banner sponsorship for $200 per business, they simply ask the business if it would like to receive the special combination that includes the “online sponsorship package.” Most teams should be able to sell the combination package (team banner and online) for $400 per business. High School teams and larger organizations should expect more.

So what do you include in the online sponsorship package?

The online package could include:

Website Sponsorship

Add a sponsor section on your website
Include each sponsors logo and description on this page
Link each sponsor logo to a page with that sponsor’s special
Include sponsor logos in header of your website

Email Sponsorship

Place sponsor logos in header of email with link back to website sponsor section
Include sponsor section in body of email with text of sponsor specials (rotate these to fit season schedule)
Place sponsor logos in footer of email

You can also be creative and send out a monthly “friends of the team” email to your database that includes sponsor specials exclusively for team families.

Here are some business types and some ideas (in parenthesis) to target as potential sponsors: