Team Banner = $3,000 in Sponsorship
It’s no surprise that a team banner can psych up the players time and again. What’s unexpected is the banner can generate revenue season after season. Here’s a success story of a youth hockey team and its team manager, Missy Barry, that raised more than $3,000 by persuading local businesses to sponsor the team banner (originally recorded in 2007).
Q: Would you please provide a brief bio of yourself?
Missy: I am a proud mother of two boys, 8 and 10. I have logged more time at youth athletic events than just about anything else. My oldest son plays travel hockey (Dallas Stars Select Squirt Major) and select lacrosse (Mustang Wranglers Lightning). I am team manager for both.
Q: What fundraising programs have you implemented in the past?
Missy: We had a garage sale last year. The sale raised $2,000. This year we offered banner sponsorships. We will raise approximately $3,000.
Q: Which fundraising program(s) would you recommend for other youth teams?
Missy: The banner sponsorship has been great!
Q: Can you provide a brief overview of the suggested program?
Missy: We have a team banner and a sponsor banner (donated) and we display it at all games. The families ask friends, family and local businesses if they would like to sponsor (advertise) the team and they get a space on our banner. It is great publicity for the donor and 100 percent profit for the team.
Q: What is an average number of dollars per family that other teams should expect to receive from implementing this program?
Missy: We required $200 per family, but the average will be more like $300.
Q: Do you have any other suggestions for other teams and their fundraising programs?
Missy: Look into 100-percent return programs. Put your efforts into one large fundraiser and be done!
Q: What is your favorite thing about youth sports?
Missy: Just one thing? I love watching my son grow and develop as a player and a person.
Q: What advice do you have for parents involved in youth sports?
Missy: Relax and enjoy it!
